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Strawberry shortcake is Japan's Christmas cake
A Japanese Christmas cake is almost always a strawberry shortcake: sponge, whipped cream and strawberries on top. According to the confectioner Fujiya's company history, it put a Christmas cake on sale in December 1910, the month after opening its shop in Motomachi, Yokohama, and began selling shortcake in 1922. Seven-Eleven also notes that the custom of eating cake at Christmas in Japan is said to have started as an idea from Western-style confectioners.
Cakes are usually reserved, too. Convenience stores, cake shops, department stores and hotels take orders from autumn. At Seven-Eleven, for example, 2026 reservations opened on 14 September; the in-store deadline is 16 December for pick-up on 19-23 December and 19 December for pick-up on the 24th or 25th. You can also order and pay in the 7NOW app and simply collect in store. There are small cakes for one or two people and cakes for some allergies.